Stick to the Script: A Friendly Reminder About Brand Guidelines
We know you’re bursting with creative ideas to showcase our amazing college, and we love that! But before you hit print, publish, or embroider (yes, we’ve seen it all!), let’s talk about Brand Guidelines.
These trusty rules aren’t here to cramp your style—they’re here to make sure everything with our name on it shines just as brightly as we do.
Whether it’s a poster, an advert, some snazzy merch, or even branded clothing, we ask that you run it past us first.
Why, you ask?
Here’s the deal:
- Consistency is Key: Our brand is like our college uniform—professional, recognisable, and cohesive. Random fonts or colours? That’s like mismatched socks. 😅
- First Impressions Matter: Whatever goes out represents all of us. We want to look sharp every time! 🕶️
- Compliance Saves the Day: We also need to meet certain legal and marketing standards. Think of us as the superhero sidekicks saving the day (and avoiding headaches). 🦸♂️🦸♀️
- Think Big Picture: Strong brands aren’t just built—they’re carefully nurtured. Take Coca-Cola, for example. Their brand consistency has made them instantly recognisable around the globe. Want to see what we mean? Check out this fascinating article on their branding strategy: Coca-Cola: An Iconic Branding Strategy.
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How It Works
Before sending your masterpiece into the wild, just share it with us through a Marketing Helpdesk Ticket. We’ll review it faster than you can say “brand-alicious” and get back to you with a thumbs up (or a friendly tweak). Please keep in mind that during busy periods, it might take a few working days for us to review and approve your request – so do plan ahead and bear with us!
If you have any questions, we’re always here to help. 😊
A_AllStaffSharedResources -> General -> Files -> Marketing & Communications -> Identity Guidelines
Think You Know Brands?
Speaking of brand consistency, how good are you at recognising logos?
Test your knowledge with this fun quiz: Brand Logos Quiz.
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